Madera Residential is a Lubbock-based investment company with offices in Dallas and Houston that specializes in transforming apartment communities across Texas and beyond.
At Madera Residential, we’ve built a culture around doing the right thing and creating value for the people involved in our investments. Our unique, holistic approach to investment empowers us to make measurable impacts on our communities.
properties and counting
Madera Residential began in 2008 when we purchased our first property, The Lakes at Madera in Baytown, Texas. We received more than just our name from this apartment — we learned what we’re made of. Within months of the acquisition, tragedy struck twice, first with the landing of Hurricane Ike in September and again in October with the arrival of the financial crisis.
Our first investment seemed destined for failure. But rather than going up in flames, we were forged by them. Our partners came together, buckled down, and allowed these events to shape who we are today. Driven by our relationships with our residents and investors, we leaned into our core values, put people first, and came out on the other side more determined than ever before.
In 2010, we acquired our second property with the help of the same investors that first believed in us. Today, we’ve acquired more than 80 properties and 20,000 units across Dallas, Fort Worth, and Houston. Through our dedication to people, we’ve grown Madera Residential from a single apartment complex to a thriving business with a total value of over $2 billion — and we’re just getting started.
Our investment strategy is designed to build maximum value for each person involved in our properties, starting with the residents. Though our people-first approach requires more time, attention, and personal investment than a traditional fix-and-flip strategy, the effects it has on both the property’s resale value and the lives of those in our communities are more than worth it.
The first step in our people-first approach is to identify investment opportunities where we can create the most value for apartment investors, management teams, and apartment residents. We examine more than 250 properties per year but only choose to pursue 5% on average. This allows us to give each apartment the attention it needs to thrive.
We choose to build value from the bottom up by focusing on residents’ needs first. We have found that by leveraging aesthetic renovations, cutting-edge technology integrations, and cultural development initiatives, we’re able to create substantial value for our residents, management teams, and investors simultaneously.
From the beginning, we knew that creating value for our properties would mean integrating emerging technologies at every turn. That’s why we started Quext, our technology subsidiary. Through Quext, we develop cutting-edge apartment technology that streamlines operational efficiencies, improves resident experience, and boosts property value.
Our executive team had a vision for Madera Residential — to create a company that invests differently. By embracing that vision, we target opportunities that matter, that enable us to build substantial value, and that make an honest difference in the community. Thanks to the experience, expertise, and guidance of our leadership, we continue to see just how effective that approach can be.
EVP Investor Relations
SVP Sales and Marketing
VP Legal Affairs
VP Human Resources
VP of Operations Houston
VP of Operations Dallas/Ft. Worth
VP Financial Planning & Analysis
They are dedicated to meeting their goals, and they have proven that to me every time. Investing with Madera has been very profitable for my investment group. They make a plan and stick to it.
Madera Residential is different because they have taken a relational approach to investing over a really long period of time. One aspect of this approach is in their acquisitions. Charlie has developed amazing relationships with brokers around the state, so when they find a deal, Charlie is their first call. They trust him because if he puts in under contract, he is going to close it, and then after he re-positions the apartment, he list it with the same broker for sale. So all the brokers are clamoring to do deals with Madera, which gives them the first look at the great deals in the major markets of Texas. This is just one aspect of their relational approach…after almost 15 years of investing with them, I could say the same thing about their investor relationships, management, and operations. They are a people-first company.
Get in touch with the Madera Residential team today.Contact Us